Working with Sahuarita Parks & Recreation, I produced various forms of media—graphics, photography, short-form video, etc. This work also included a quarterly informational guide, flyers, and website editing.
Media Profile:
- Family-Friendly
- Vibrant
- Dynamic
Analytics Overview
Analytics based on eight month period compared to previous eight month period.
- +112.5% reach
- +81.7% content interactions
- +21.6% visits
- +72.1% follows
- +37% reach
- +100% interactions
- +85.1% visits
- +884.2% follows
Short-Form Video
Viral Trends
Participating in viral skit and audio trends is still the most effective way to quickly shoot up interactions with non-follower accounts, leading to increased discovery for your intended audience.
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Event Promotion
There are unlimited ways to promote on social media—but what’s most effective depends on your brand. Drum up excitement with snappy video edits, give a behind-the-scenes glimpse, and don’t forget that a little humor and originality goes a long way.
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Community Interviews
Sahuarita Parks & Recreation provides community services—because of this, I made it a point to involve the community in our content at every opportunity.
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Weekly Series
Consistency is key. Not only should a social media marketing schedule follow a consistent rhythm, but it should provide consistent content! A weekly series is a great way to start this. At Sahuarita Parks & Recreation, we created a “Fun Fact Fridays” series that not only entertained but provided value to the community by answering questions and spreading information about the town’s amenities. Limited-run series, such as multi-post skits, can be a part of a month-long campaign to promote a particular event or service.
Alyssa Brady 